New Delhi: The renowned film and television personality founder of Noida Film City and President of Asian Education Group Sandeep Marwah invited Sunil Sethi, connoisseur of Fashion, Luxury & Lifestyle products and President of Fashion Design Council of India to the board of AAFT School of Fashion And Design.
Sunil Sethi set up Alliance Merchandising Company, a sourcing and buying agency in 1988. Over the years he has represented elite designers and world’s reputed & well known stores including Anthropologie, Crate & Barrel, Armani Casa etc. for their product development and buying out of India.
Since 2002, he has taken more than 25 Indian Fashion Designers to the International platform, selling their products under their own brands to notable store like Selfridges, Golf & Co, Tsum, The Conran Shop, Habitat, Coin and other through his own company. He is also associated with many Indian Fashion & Design Colleges as Jury, speaker and Adjunct Professor.
He was awarded the Lifetime Achievement Award by Export Promotion Council for Handicrafts and The Carpet Export Promotion Council. Sunil Sethi Design Alliance has made significant contribution by taking Brand India and Indian Designers to the International markets in the field of Fashion, Textiles and Handicrafts.
Sunil Seth has been a part of the Li & Fung Group as Sr. V.P, heading divisions LIA, B and C in India. Li & Fung is a multinational company with extensive global presence and operating a sourcing network with 70 offices across 40 countries.