New Delhi: “Brand is the sum total of how someone perceives a particular organization. Brand is just a perception, and perception will match reality over time. A brand is a voice, and a product is a souvenir,” said Dr. Sandeep Marwah President of Marwah Studios and Chancellor AAFT University of Media and Arts at the international convention SOURCEX on Branding India organised by Federation of Indian Exporters Organization, Ministry of Commerce & Industry, Government of India at Hotel Leela, Anand Vihar, Delhi.
“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. our brand is a story unfolding across all customer touchpoints. Of all the things that your company owns, brands are far and away the most important and the toughest,” added Dr. Marwah giving examples from his life and narrating how he has build-up the brand of AAFT which could attract students from 145 countries of the World to Marwah Studios, Film City Noida.
The opening remarks were delivered by Dr. A .Sakthivel President FIEO. Mariya of Negotiations X5 Group Russia, Mohammed Sherin Brand Manager Lulu Group UAE, Dr. Rohit Mehtani Consultant IIFT, Vikas Bagaria Founder Pee Safe and Rahul Jain Director Nilkamal also spoke on the occasion. Earlier the convention was inaugurated by Anupriya Patel, Honourable Minister of State, Ministry of Commerce & Industry, Government of India. Session was anchored by Vishvaditya of FIEO, conducted by Dr. Ajay Sahai Director General & CEO FIEO, and Khalid Khan Vice President FIEO presented the vote of thanks.
One Hundred Twenty Indian manufacturers participated to present their products to the International buyers from different parts of the World, attending the convention.